The theme of the Artificiality Summit 2026 is Unknowing. We start with five speakers—David Wolpert, Caleb Scharf, Wakanyi Macharia-Hoffman, Gašper Beguš, and Nina Beguš—whose work converges on a single finding: the uncertainty surrounding AI is permanent, not a phase.
Dave Edwards is a Co-Founder of Artificiality. He previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Apple, CRV, Macromedia, Morgan Stanley, Quartz, and ThinkEquity.
Enterprises are failing to see enough value add to justify purchasing new generative AI systems like Microsoft CoPilot. Why? Adapting to AI is a complex change that requires different methods for evaluation and change management.
Apple + Google is possibly the most important corporate frenemy relationship today. How these two companies establish their positions in generative AI is critical to watch. But how they re-position their partnership to include generative AI might be one of the most important events of the year.
I agree with the government that antitrust is important. That said, I would hate to see data privacy and security diminished just as we are trying to take advantage of AI’s power to be a personalized digital partner.
Artificiality Co-founders, Helen and Dave Edwards, will be speaking on Generative AI & Data Culture at the Starbucks Innovation Expo on May 14 & 15 in Seattle.
In traditional media, the role of technology has been largely to convey, distribute, or modify content created by humans. Generative AI, however, is different from any previous technology because it is creating the messages itself.
